St George - Chelsea Creek

Chelsea Creek ran a ‘one bedroom collection’ campaign, advertising the smaller units within this prestigious London development. We created an instant experience format due to its high levels of engagement where users interact with the content by swiping or clicking through to different sections. With product available to capture, we showcased interiors, resident facilities and lifestyle, enabling a complete digital customer journey and experience. In its first month the campaign saw 15,454 clicks at a cost per click of just £0.14. As part of the launch campaign for ‘The Imperial’ at Chelsea Creek, a St George development, we created rich media assets for the programmatic advertising. Using a series of the strongest CGIs alongside the key USPs, the dynamic creative is an automated carousel and switches frames as the audience view the banner. Targeting affluent and international audiences, we included references to location as well as the luxurious amenities on offer, with the main aim of the creative to drive clicks to site.