Network Homes - BRX & SOBRX

The electric heart of South London BRX launched in March 2019 with great success, with all available plots being reserved on opening weekend. Located in Brixton, next to the famous skate park ‘Brixton Beach’ we had to create a brand that aligned itself with the immediate local area and wider Brixton ensuring we were cool enough to stand out whilst blending in. The brand as well as our wider launch strategy owned the area; the name itself, defining the proposition for the development as central and with strong area presence, from signage as well as an outdoor media campaign. Further down the line once all private sale units had been reserved, a portion of apartments became available through Shared Ownership, therefore Four created SO BRX- a brand to establish these as new campaign whilst also sitting under the BRX umbrella. This was a predominately digital campaign, allowing us to utilise the colourful brand approach by incorporating animation where can could. To tie in with the now famous BRX electric heart logo, we incorporated the strapline “That’s SO BRX- come and share the love”.