Latimer - NOMA

Sophisticated City Living is the offer at NOMA, an enviable new City of Westminster address where Maida Vale meets the transformation of Kilburn. Digital presence has been increased from the start of the year with the release of new apartments, with DV360 targeting and social media presence highlighted as key opportunities. The website bounce rate from Instagram stories was particularly impressive at just 51% over the first month (benchmark around 75%) showing the strength of targeting on social and high intent from users clicking through. Just under 700k impressions have been served in 2020 across Google and Facebook & Instagram with nearly 100 conversions in total. Facebook feed video was particularly successful delivering traffic to site at just £0.56 per click.