Network Homes - REZ

REZ is a unique development that required bold stand out messaging and creative. Comprising 13 Shared Ownership apartments (1 and 2 bedrooms) built on the top floor of an existing, but newly refurbished building. The development is located off a main road with limited footfall, as a result our strategy relied on digital media to create awareness and drive leads, with over 250 registrations recorded to date in 2020. Our creative stood out, with vibrant colours and clever positioning statements, we are able to connect with the target audience, driving a high level of leads for sales.